Rosewood Hotels & Resorts has strengthened its leadership team with the appointment of Lina Moubarak as Communications Manager at Rosewood Jeddah. In her role, Moubarak will oversee media relations, digital content, strategic storytelling, and brand alignment for the property, while supporting the wider Rosewood brand presence in Saudi Arabia.
Bringing over 12 years of experience in marketing and communications across the Middle East, Moubarak is recognised for driving brand visibility, leading digital-first initiatives, and executing high-impact communication strategies. Since joining Rosewood Jeddah in September 2025, she has already begun refining the hotel’s communications approach, reinforcing its position as a premier luxury destination in the region.
“At Rosewood Jeddah, our focus is on elevating the brand through purposeful communication and a clear strategic narrative,” said Hussein Dayekh, Managing Director at Rosewood Jeddah.
Lina’s professional journey spans Saudi Arabia and the UAE, where she has developed strong expertise in integrated marketing, brand building, and strategic communications. Her strengths lie in shaping compelling narratives, enhancing digital engagement, and delivering campaigns that resonate with diverse audiences.
“Lina has already demonstrated an exceptional ability to shape impactful storytelling while aligning with our long-term vision,” Dayekh said. “Her role will be instrumental as we strengthen our presence and prepare for the exciting developments ahead, including our upcoming properties at Rosewood Red Sea, Amaala, and Diriyah.”
Moubarak’s skill set includes PR and media strategy, partnership development, influencer engagement, and the use of data-driven insights to improve brand performance. Working closely with Rosewood’s global communications and brand teams, she will play a key role in driving consistent messaging, enhancing digital experiences, and supporting the company’s growth ambitions in the Kingdom and beyond.
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