PureSpectrum has strengthened its global footprint with a strategic expansion into the Middle East and Africa (MEA), appointing industry veteran Nader Kobeissi to lead its regional growth. The move marks a significant step for the insights and research technology company as it targets one of the most rapidly evolving markets for digital research.
With more than two decades of experience, Kobeissi brings a combination of operational expertise, commercial leadership, and deep knowledge of the MEA landscape. His appointment boosts PureSpectrum’s ability to deliver localised support, in-market presence, and reliable access to high-quality respondents across the region.
“PureSpectrum stood out to me immediately. After more than 20 years in this industry, you learn how to recognise when a company has real momentum behind it. They have always prioritised quality, investing in innovation, and attracting great people. That’s the type of company I want to help scale,” Kobeissi shared.
Andy Cayton, Executive Vice President, EMEA, added, “Kobeissi will establish PureSpectrum as the leading sampling platform across the Middle East and Africa. Our goal is not to just enter the market, we’re committing to it, investing in it, and building for the long term.”
Kobeissi’s addition strengthens PureSpectrum’s commitment to simplifying the research process for clients while bringing enhanced regional capabilities and robust data quality to one of the world’s most dynamic and opportunity-rich markets.
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