Dubai, United Arab Emirates, 17 April 2026 – Publicis Media Middle East has been ranked the #1 media group in the GCC for new business, according to the 2025 COMvergence Global New Business Barometer, which tracks new business performance across the global media industry.
The 2025 rankings also place Publicis Media as the #1 media group globally in new business, leading both total and net new business, reflecting sustained performance across markets.
At the agency level, Spark Foundry ranks #1 in the GCC as an Agency Network and #1 Agency by Market for new business, highlighting the strength of its performance across the region. Starcom is ranked the #1 media network globally and across EMEA, reinforcing the scale and consistency of Publicis Media’s agency brands.
Tony Wazen, Chief Executive Officer of Publicis Media Middle East said, “These results reflect the consistency of our performance across the GCC and the strength of the model we’ve built, both in the region and globally. We bring together media, data and technology in a way that delivers measurable outcomes for our clients. In a more complex and evolving environment, that consistency matters more than ever”.
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