Dubai, UAE – Pubity Group, one of the world’s most influential youth culture media platforms, has appointed The Vantage as its exclusive media representative across the Middle East and North Africa (MENA) region.
The partnership marks a major milestone in Pubity’s global expansion strategy, offering MENA advertisers direct access to Pubity’s powerful portfolio of culture-driven social brands and youth communities.
Empowering MENA Advertisers with Culture-Driven Reach
With more than 160 million followers and billions of monthly views, Pubity Group stands at the heart of global digital culture—connecting communities and shaping conversations through positivity, creativity, and authenticity.
Founded by Gen Z creators, Pubity has evolved into “the youth platform creators follow,” redefining how global and regional brands engage with online audiences through social-first storytelling.
A New Era for Social-First Brand Engagement
The Pubity Group ecosystem features some of the internet’s most influential pages, including Pubity, Memezar, Backpack, and Warm Up. Together, they influence global conversations across entertainment, lifestyle, sports, tech, and culture, resonating with millions daily.
This exclusive partnership unlocks new opportunities for MENA marketers to collaborate with Pubity’s highly engaged communities. Through The Vantage, advertisers can leverage data-driven insights, regional cultural understanding, and creative storytelling to craft campaigns that inspire authentic engagement and long-term brand loyalty.
Leadership Perspectives
Manoj Khimji, Managing Director, The Vantage, commented:
“Managing Director, The Vantage, said: “Since its inception in 2014, the Pubity Group’s rise has been nothing short of phenomenal. With 1.6 billion users per month, the portfolio provides an unrivalled opportunity to reach multiple markets, combined with outstanding and award-winning creative ideas and delivery. We’re excited to build on the success of Pubity in the MENA region and use the platform to take MENA brands to the world in a relevant and engaging format.”
Kit Chilvers, Founder & CEO, Pubity Group, added:
“We’ve had tremendous success over the past few years in the Middle East, and we’re enthusiastic about growing this through our exclusive partnership with The Vantage. From the moment we pitched the business out, we were impressed with The Vantage’s understanding of our proposition and their market presence across the region. Pubity has always prided itself on marrying our creative and innovative work with bringing brand stories to life for our audiences through a positive lens.”
Building on Regional Success
Pubity Group has previously collaborated with major regional entities including the Dubai Department of Economy & Tourism, Saudi Tourism Authority, MDLBEAST, Saudi Esports Federation, and Miral.
These partnerships highlight how Pubity’s culture-first and positivity-driven approach helps brands achieve both global reach and regional relevance—bridging audiences through authentic digital engagement.
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