OSN has announced a strategic collaboration with esports broadcaster eCLUTCH to introduce a dedicated suite of live esports channels on OSNtv, significantly expanding the platform’s esports and gaming content offering.
As part of the partnership, seven eCLUTCH channels will be added to OSNtv’s channel portfolio, strengthening OSN’s focus on delivering innovative entertainment experiences that appeal to younger, gaming-centric audiences across the region.
The eCLUTCH channel line-up features live esports tournaments, competitive leagues, and game-led programming, offering uninterrupted coverage for esports enthusiasts. In addition to esports, the partnership also introduces content from other emerging sports, including padel.
“With eCLUTCH, we’re expanding OSN’s entertainment portfolio to include a full suite of esports and gaming channels, as well as a dedicated Padel channel,” said Imad El Khoury, VP Commercial, MENA at OSN. “This partnership allows us to reach new, dynamic audiences and reinforces our focus on innovative, culturally relevant content across the region.”
The new channels will provide 24/7 access to international esports tournaments, competitive gaming events, and original programming, along with behind-the-scenes features and esports culture content spanning multiple genres.
According to OSN, this move positions OSNtv among the first premium television platforms in the region to offer a comprehensive esports ecosystem within its channel lineup.
For eCLUTCH, the agreement represents a significant step in its regional expansion strategy across the Middle East and North Africa.
“This partnership with OSN marks an important step in eCLUTCH’s global expansion,” said Arnaud Verlhac, CEO of eCLUTCH. “OSN’s reach and reputation in the region make them the perfect partner to bring premium esports content into more homes. Together, we are creating a space where competitive gaming becomes part of mainstream entertainment.”
By integrating live esports broadcasting into its platform, OSN continues to evolve beyond conventional television, aiming to engage next-generation audiences through genre diversification, innovation, and emerging forms of competitive entertainment.
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