OSN Group, the leading premium entertainment network in the MENA region, has named Teresa Antas Rio as its new Vice President of Marketing. In her expanded role, she will oversee marketing, creative, and communications strategies for the group’s entertainment brands, including OSN+ and Anghami.
A globally experienced marketer with a strong background across media, entertainment, and consumer brands, Rio will spearhead OSN Group’s marketing transformation. Her leadership will focus on shaping brand experiences rooted in cultural relevance, emotional connection, and audience joy.
Elie Habib, Co-Founder and CEO of Anghami and CEO of OSN+, said, “Teresa’s global experience and creative leadership make her the right person to drive the next phase of our brand evolution. Her perspective will be key as we continue to strengthen our position as the region’s most dynamic entertainment space.”
Before joining OSN Group, Rio served as Brand Director at NEOM Media in Saudi Arabia. She brings over a decade of experience from Unilever, where she drove international and regional marketing and digital initiatives across Europe, contributing to the growth of brands such as Vaseline, Dove, Magnum, and Wall’s.
She later joined The Walt Disney Company as Marketing Director for Disney+ and FOX TV Networks in Portugal, where she led the launch of Disney+ and oversaw the rebranding of FOX to STAR Channels across the MENA region.
Rio began her career at MTV in New York, where she cultivated her passion for music, storytelling, and engaging global audiences through culture and creativity.
“It’s an incredibly exciting time to be joining the team,” said Teresa Antas Rio, Vice President of Marketing for OSN+ and Anghami. “The company’s creative ambition, brilliant storytelling, and curated-for-the-region content are perfectly aligned with its growing ecosystem, offering a unique opportunity to shape how audiences experience entertainment across the region.”
At OSN+, her appointment supports the platform’s mission to elevate curated storytelling and enrich viewer experiences.
For Anghami, it reinforces the brand’s commitment to celebrating regional music culture, spotlighting diverse talent, and strengthening its place as a vibrant hub where artists thrive and audiences feel represented.
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