North Seventy Five, a newly established communications agency, has officially launched in the UAE, becoming the latest member of Paritee’s international advisory network. With this move, the agency gains immediate global support while Paritee marks its first expansion into the Middle East.
The agency is founded by seasoned industry leaders Lisa Welsh and Iman Issa, who together bring more than 45 years of experience across regional and global markets. North Seventy Five plans to partner with forward-thinking brands, government organisations, and innovators throughout the UAE and Saudi Arabia. The company aims to position itself where deep regional insight meets global strategic rigor, enabling it to tackle complex communications needs with agility.
Welsh noted that the launch is a direct response to clients seeking “agile, locally rooted teams with the ability to solve complex challenges at speed”. She added that partnering with Paritee allows the agency to “scale that promise across borders, disciplines and industries”.
Issa highlighted that the agency’s offering covers integrated communications, strategy, creative solutions, leadership development, and data intelligence, tailored for rapid-growth markets in the Middle East. “We’re a partner that knows people are the pulse of every great brand,” she said. “Strategy only works when carried forward by thinkers, makers, leaders and listeners who turn clarity into action.”
For Paritee, this partnership extends its reach beyond its existing presence across Europe and the US — including hubs in the UK/US, Ireland/Brussels, Denmark, Norway, Sweden, Germany, France, Spain, and Italy. With Dubai as its regional base, Paritee enters the MENA region for the first time.
Lars Erik Grønntun, Founder and Executive Chairman of Paritee, described the collaboration as part of the group’s “disciplined expansion” into markets that matter most to clients. “Iman and Lisa are an exceptional addition to our growing coalition of agency leaders,” he said. “This marks another step in establishing Paritee as a bold challenger in the international communications landscape.”
With around 500 employees across 17 offices in 13 markets, Paritee now positions North Seventy Five as its latest strategic partner for global and cross-border assignments.
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