That Global View (TGV) has named Nisha Varman as Managing Director of That Media Group. In addition, she will serve as Chief Growth Officer, Creators & Cities, at That Global View, overseeing strategic expansion across its creator and city-focused platforms, including flagship brand That Dubai Page.
Varman joins during a strong growth phase for the group, whose platforms collectively generate over one billion views. Her appointment supports the company’s ambition to combine authentic cultural narratives with measurable commercial outcomes for partners.
As Managing Director, Varman will guide the strategic direction and operational scale of That Media Group’s portfolio. She will focus on expanding its presence across key regional markets while ensuring its platforms continue to shape city culture through data-informed, high-impact storytelling.
Her leadership aligns with the group’s emphasis on “Science-Fuelled Attention” — a model that integrates behavioural science with creativity to drive predictable engagement and results. Varman will work to convert the group’s extensive digital reach into measurable impact, ensuring content remains rooted in cultural insight and human relevance.
Lee Harrison, CEO & Owner of That Global View says, “When I started That Global View, the goal was simple: bring together people who aren’t just talented, but who actually get what we’re trying to build here. Nisha is exactly that. I’ve seen her track record of scaling businesses across APAC and the Middle East, and it’s impressive, but more importantly, she understands the ‘Science Fuelled Attention’ we’re obsessed with.
He adds, “To build a next-gen media ecosystem, you have to connect human truth with culture-first storytelling. Having Nisha lead our global growth at That Media Group is a massive win for us. Whether it’s strengthening our flagship presence with That Dubai Page or scaling our reach into new markets, we now have the leadership to deliver results, not maybes. It feels great to have her by my side as we move to this next stage.”
With more than 20 years of experience, Varman is known for aligning media platforms with national development priorities and tourism strategies. She has consistently built brands into influential community-driven and commerce-enabled ecosystems, positioning her to spearhead TGV’s next phase of creator- and city-led growth.
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