NEXA, a Dubai-headquartered digital growth agency with a presence in cities including Dubai, Riyadh, New York, London, and Melbourne, has acquired a stake in Human Magic through its UK-based investment arm, DXG Group. The move marks a key milestone in NEXA’s ongoing global expansion strategy.
Amit Vyas, CEO at NEXA, says, “We’re thrilled to bring Human Magic, a globally renowned Employer Branding specialist, to this fast-maturing and high-growth market. There’s immense potential here and we’re excited to help organizations redefine how they attract and engage talent in the region.”
Human Magic is widely recognised for its expertise in employer branding and recruitment marketing, with operations across the UK and US. The agency has partnered with leading global brands such as Apple, Stripe, Ford, AstraZeneca, and American Airlines.
Over the years, Human Magic has built a strong reputation for helping organisations craft and communicate their employer brand. Its services span defining Employee Value Propositions, developing internal communication strategies, designing candidate journeys, and executing campaigns aimed at attracting and retaining top talent.
With this acquisition, NEXA enhances its ability to offer integrated solutions that bridge brand building and talent acquisition. The addition of employer branding capabilities strengthens the link between organisational identity, workforce engagement, and overall business performance.
This integration enables companies to align their external brand messaging with their internal culture and employee experience, ensuring consistency across all touchpoints.
Mark Hardwicke, CEO at Human Magic, says, “We are delighted to join forces with NEXA as we continue our commitment to the GCC. This is a region built on ambition, resilience, and forward-looking transformation. Our partnership reflects our belief that meaningful employer brand and talent strategies must be rooted in deep regional understanding, long-term presence, and respect for the diverse talent communities shaping its future.”
The acquisition comes at a time when organisations are increasingly recognising the importance of talent strategy as a driver of sustainable growth. By integrating Human Magic into its portfolio, NEXA aims to provide a more comprehensive approach to supporting clients across both marketing and human capital development.
This development follows DXG Group’s earlier acquisitions, including MG Empower in 2024 and Two-Up Agency last year, further expanding NEXA’s expertise across marketing, talent, and growth strategy.
In today’s business environment, growth extends beyond customer acquisition. The ability to attract, engage, and retain talent has become equally critical to long-term success.
Teams within NEXA have already begun collaborating closely with Human Magic across areas such as website development, content creation, video production, and operational support. Early internal response has been positive, with a strong focus on seamless integration and future planning.
As Human Magic enters this new phase, NEXA is prioritising support for the team while reinforcing the foundation for sustained growth. Further details on joint initiatives and market offerings are expected to be shared in the coming weeks.
This acquisition represents a significant step in NEXA’s journey to build a fully integrated growth ecosystem—bringing together strategy, creativity, performance, and talent to better serve clients globally
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