Multiply Media Group has elevated Ahmed Emam to the role of Group Chief Commercial Officer as the company enters a new phase of global growth and portfolio integration.
In this expanded position, Emam will lead the Group’s commercial strategy across all markets, focusing on aligning revenue operations, strengthening strategic partnerships, and driving sustainable, profitable growth at scale. The move comes amid the company’s ongoing international expansion and deeper integration of its Out-of-Home portfolio.
James Bicknell, Group CEO of Multiply Media Group, said, “Emam has consistently delivered performance with focus and integrity. He understands our clients, our assets, and our ambition. As we scale internationally, strong global commercial leadership is critical. This appointment positions us to move faster, operate more cohesively, and drive long-term value across the Group.”
Commenting on his appointment, Emam said, “It is a privilege to step into this role at an important moment for MMG. Our portfolio continues to grow in scale and capability, and with that comes the responsibility to build stronger alignment across markets. My focus will be on strengthening our commercial integration, supporting our teams, and ensuring we continue to deliver disciplined, sustainable growth across the Group.”
During his tenure with the organisation, Emam has held several senior commercial leadership roles across revenue strategy, market expansion, and cross-market team leadership. He has cultivated long-term client relationships, built high-performing teams, and consistently improved commercial performance worldwide, gaining deep insight into the Group’s operating model and growth strategy.
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