Multiply Media Group has strengthened its leadership team with the appointment of Elie Hajjar as Chief Operating Officer, as the company continues to scale its presence across regional and global markets.
Hajjar brings over two decades of experience in the out-of-home (OOH) advertising industry, with a proven track record in driving operational efficiency, commercial growth, and market expansion across the Middle East. Prior to joining MMG, he held several senior roles at JCDecaux Middle East, including Managing Director, where he played a key role in expanding the company’s footprint in the region.
In his new role, Hajjar will oversee the group’s operational strategy, focusing on building a more integrated, agile, and performance-driven organisation. His responsibilities include streamlining operational frameworks across markets, enhancing collaboration across MMG’s portfolio companies, and improving efficiencies to support sustainable growth.
The appointment comes at a pivotal time for Multiply Media Group as it accelerates its expansion strategy and strengthens its operational foundation. The company is prioritising greater integration and scalable processes to build a more cohesive and future-ready media network.
Hajjar’s addition reflects MMG’s ongoing commitment to reinforcing its leadership capabilities and advancing its ambition to become a globally competitive player in the OOH media landscape.
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