The Coca-Cola Company has appointed Mohamed Kabbani as Senior Director, Creative Effectiveness and Capabilities, overseeing markets across Eurasia and the Middle East.
In his new role, Kabbani will be responsible for advancing creative excellence, improving operational effectiveness, and driving innovation at scale across Coca-Cola’s diverse regional portfolio. His mandate will focus on blending creativity, strategic thinking, and technology to enhance brand impact across multiple markets.
Kabbani brings a strong background in creative leadership, brand innovation, and AI-enabled marketing. Before joining Coca-Cola, he served as Campaigns and Creative Strategy Director at Ooredoo, Creative Strategy Director at Snap Inc., and Creative Director at Edelman, where he led regional marketing initiatives and developed campaigns integrating artificial intelligence and augmented reality.
Earlier in his career, Kabbani held senior creative roles at J. Walter Thompson MEA, M&C Saatchi MENA, Leo Burnett, and MullenLowe Global. Across these positions, he led multidisciplinary teams and delivered integrated campaigns spanning telecommunications, retail, and consumer goods sectors throughout the Middle East and North Africa.
With his extensive experience across agencies, technology platforms, and client-side leadership, Kabbani is expected to play a key role in strengthening Coca-Cola’s creative capabilities and driving consistent, high-impact brand storytelling across the region.
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