MCH Global, the experiential agency under Switzerland’s MCH Group, has strengthened its regional presence with the opening of a dedicated office in Saudi Arabia—marking a significant milestone in its ongoing work across the Kingdom.
The agency’s expansion comes after years of collaboration in Saudi Arabia, where it has contributed to major programmes in entertainment, tourism, cultural exchange, brand building, and key national initiatives. With experience delivering projects in Riyadh, Jeddah, Dammam, Al Khobar, and Al Ula, this new operational base reinforces MCH Global’s momentum in the market. The agency already works with several Saudi clients, including Lucid Motors, Mohamed Yousuf Naghi Motors Co., and ALAT.
Saheba Sodhi, Global Head of Strategy & XP at MCH Global, said, “Our work in Saudi Arabia has always been guided by cultural intelligence and strategic alignment with the Kingdom’s vision. Having an on-ground base strengthens our ability to co-create experiences that resonate locally, inspire globally, and contribute meaningfully to Saudi Arabia’s creative transformation.”
As a leading global player in culture, experiential marketing, and large-scale events, MCH Global partners with government bodies, multinational brands, and regional organisations to develop immersive experiences across Europe, the Middle East, and Africa.
Uli Stanke, Managing Director at MCH Global, added, “Saudi Arabia is one of the most dynamic markets in the world, and our expansion here reflects our confidence in the long-term growth of the Kingdom’s creative and experiential economy.”
He continued, “Establishing a permanent presence allows us to be closer to our partners, respond faster to opportunities, and bring deeper value to Saudi-led cultural, entertainment, and innovation initiatives.”
The Riyadh office strengthens the agency’s local capabilities, enhances collaboration with in-market partners, and positions MCH Global to play a larger role in the Kingdom’s rapidly expanding creative sector. The agency also plans to recruit a specialised team of experiential professionals, with a focus on tapping into Saudi talent.
The move reaffirms MCH Global’s commitment to Saudi Arabia and reflects the company’s belief in the Kingdom’s continued growth as a global hub for innovation, culture, and experience-driven impact.
