Dubai, 5 February, 2026: Mada Media, the company mandated for managing, developing, and orgnaising the Out-of-Home (OOH) advertising sector in Dubai, has issued an astounding investment opportunity, Bid reference (MM/COM/26-0004), inviting licensed advertising companies to submit proposals for the rights to install, operate, and monetise a premium portfolio of digital and non-digital Out-Of-Home (OOH) advertising assets across the Emirate. This marks the third bid issued by Mada Media since its establishment, reflecting the company’s continued commitment to accelerating the sector through transparent and competitive processes.
The bid opportunity forms part of Mada Media’s mandate to enable out-of-home advertising and ensure the optimal utilisation of advertising assets, while supporting the objectives of the Dubai 2040 Urban Master Plan and contributing to the enhancement and beautification of the city’s urban landscape. The OOH sector plays a vital role in Dubai’s economy by supporting commercial activity, enhancing the visual identity of the city, and contributing to a high-quality public scene that aligns with Dubai’s global positioning as a leading urban destination. Sustainability, excellence, and urban integration remain core pillars guiding Mada Media’s vision for the sector.
The inventory includes a number of 195 advertising assets including bridge banners (Static & Digital), Unipoles (Digital), lamp post banners, strategically positioned along a wide network of Dubai’s roads and streets. These include Sheikh Mohammed bin Zayed Road, Sheikh Rashid Road, Al Maktoum Road, Al Khail Road, Airport Road, Al Khawaneej Road, as well as Rebat, Cairo, and Tripoli Streets. This bid represents a significant opportunity for advertisers to secure high-visibility placements across key commercial and commuter corridors in Dubai.
Interested parties must download and complete the official Bid Letter of Invitation which can be found on www.madamedia.com and submit the completed document via email to contracts@madamedia.com , ensuring the bid reference number (MM/COM/26-0004) is clearly stated in the subject line. The Bid documentation will be made available to eligible and qualified advertising companies, in accordance with Mada Media’s procurement requirements.
This announcement is issued as a market notification.
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