Dubai, UAE, 27 August 2026: At 6:30 this morning, before the mall doors opened to shoppers, Dubai’s out-of-home advertising sector was on the start line together. Under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and in collaboration with Dubai Sports Council, the Dubai Mallathon invites residents to stay active through the summer by taking the city’s malls and turning them into running tracks. This year, the industry that shapes what Dubai sees every day showed up as one team, and made its own message part of the run.
Mada Media and its four strategic naming rights partners; Hypermedia, InsuranceMarket.ae, Max and Al Fardan Exchange; took part together in the Mallathon at Mall of the Emirates, with 70+ participants including executive leadership. It was a community initiative beyond business, a partnership that went beyond the commercial relationship into a shared commitment to Dubai and it’s wellbeing initiatives.
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