Louvre Abu Dhabi has selected All About Brands as its creative and marketing agency of record, entrusting the firm with shaping its brand narrative and expanding its global reach.
Under this partnership, All About Brands will oversee brand strategy, creative direction, and multimedia content development to support the museum’s marketing initiatives. The agency will craft campaigns aimed at connecting with audiences across the UAE, the wider region, and international markets while enhancing the museum’s distinct identity.
Mark Rollinson, Chairman, All About Brands, said, “Louvre Abu Dhabi is an iconic cultural landmark that stands at the intersection of art, history, and innovation.”
He added, “We are honoured to play a part in shaping its next chapter through strategic creative direction and bold storytelling – celebrating creativity, driving global engagement and reinforcing the museum’s identity as a cultural leader.”
The collaboration is designed to advance Louvre Abu Dhabi’s long-term vision of strengthening its position as a leading global cultural institution. Through innovative creative solutions and targeted marketing, All About Brands will help elevate the museum’s exhibitions, public programmes, and visitor engagement.
All About Brands is a multi-award-winning agency known for building, evolving, and elevating brands through strategy, design, marketing, and execution. The agency focuses on creating brand experiences that resonate deeply and leave a lasting impact.
