Kia Middle East and Africa has confirmed its participation in the FIFA World Cup Trophy Tour by Coca-Cola, supporting the initiative with premium mobility solutions across Saudi Arabia, Côte d’Ivoire, and Morocco.
As an official title partner and Value-in-Kind (VIK) mobility supporter, Kia will play a key role in enhancing fan experiences across these regions while celebrating global football heritage. The initiative reflects Kia’s focus on strengthening connections with communities, governments, and football fans through meaningful and immersive engagements.
The FIFA World Cup Trophy Tour offers fans a unique chance to engage with one of football’s most iconic symbols at a local level. Kia’s involvement underscores its commitment to delivering premium experiences, fostering community engagement, and promoting football culture in high-growth markets across the Middle East and Africa.
Ahmed Soudodi, Vice President at Kia Middle East and Africa, commented, “The FIFA World Cup Trophy Tour by Coca-Cola represents one of football’s most significant celebrations of global heritage. It offers fans a rare opportunity to connect with the game at its highest level. Through this premium partnership, Kia is committed to delivering world-class experiences that bring this global symbol of football excellence closer to regional audiences across the Middle East and Africa, from Riyadh to Abidjan to Casablanca. Beyond the moment itself, these activations reflect Kia’s long-term investment in communities, youth engagement, and meaningful fan experiences.”
To support the tour, Kia has deployed a fleet of 48 vehicles to facilitate the secure transportation of the trophy, VIPs, organisers, and official delegations across the three countries, ensuring smooth operations throughout the journey.
As part of its on-ground activations, the Kia Tasman was showcased as the flagship vehicle at key fan engagement locations, including Roshn Front in Riyadh, Sofitel in Abidjan, and Anfa Park in Casablanca.
Kia has also collaborated with key institutions and leveraged national broadcast platforms to extend the reach of the tour to millions of fans. In Saudi Arabia, special activations included surprise visits to youth football training sessions, highlighting the brand’s commitment to inspiring young talent and nurturing future generations of football enthusiasts.
Through its involvement in the FIFA World Cup Trophy Tour, Kia further reinforces its longstanding role as FIFA’s Official Mobility Partner, a partnership that continues through upcoming global tournaments until 2030. The initiative demonstrates how Kia combines mobility innovation with global sporting platforms to create meaningful connections and celebrate football’s universal appeal.
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