Emirates NBD KSA has promoted Karim J. Tannir to Head of Digital Marketing, strengthening the bank’s digital marketing leadership as it continues to enhance customer engagement and accelerate digital growth in Saudi Arabia.
Tannir announced the promotion in a LinkedIn post, where he reflected on his journey with the bank and shared his excitement about taking on the new leadership role.
In his new position, Tannir will lead Emirates NBD KSA’s digital marketing initiatives, focusing on driving digital growth, strengthening customer experiences, and delivering impactful marketing strategies across the bank’s digital ecosystem.
Tannir has been with Emirates NBD KSA since July 2018, most recently serving as Marketing Manager. During his tenure, he led integrated marketing strategies aimed at strengthening brand growth, customer engagement, and market leadership. His responsibilities included overseeing large-scale marketing budgets, managing end-to-end campaigns across digital, media and events, driving digital transformation initiatives, and collaborating with senior leadership on product launches, rebranding efforts and business expansion.
He also played a key role in launching products including the Mazeed Cashback and Rahhala Credit Card, contributing to the bank’s market presence in Saudi Arabia.
Before joining Emirates NBD KSA, Tannir served as Senior Account Director at Horizon FCB, where he managed marketing strategies for major brands. His promotion reflects Emirates NBD KSA’s continued commitment to digital innovation and customer-centric marketing as the banking industry increasingly embraces technology-led growth.
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