JGroup Holding has entered into a strategic partnership with Smartifai LLC, an AI-powered digital advertising and branding solutions platform, marking a significant step in strengthening data-led advertising across the MENA region.
Under the agreement, Promofix LLC—JGroup’s digital division—will serve as Smartifai’s exclusive commercial sales and representation partner. Promofix will focus on expanding Smartifai’s reach among brands and agencies across the GCC, Levant, and North Africa.
JGroup will manage Smartifai’s regional commercial operations, including media sales, client relationships, campaign negotiations, and market expansion initiatives. In parallel, JGroup will integrate Smartifai’s AI-driven capabilities into its offerings to deliver advertising campaigns with measurable performance, deeper audience intelligence, and sharper targeting precision.
The partnership aims to accelerate market entry, enhance campaign effectiveness, and improve brand outcomes by combining regional market expertise with advanced AI technology.
Imad Jomaa, Founder and President of JGroup, said, “We are excited to embark on this strategic collaboration with Smartifai, a true game-changer for advertising across the GCC, Levant, and North Africa. Combining their advanced AI technology with JGroup’s regional expertise allows us to deliver solutions that are not only efficient and measurable but also transformative for brands looking to maximize impact and engagement.”
Taha Kazmi, CEO of Total Media Ventures, shared, “Partnering with JGroup and its digital arm, Promofix, marks a significant milestone in Smartifai’s regional growth strategy. Their deep market expertise, strong commercial capabilities, and established presence across MENA make them an ideal partner to scale our AI-powered solutions. Together, we aim to redefine how brands drive attention, performance, and meaningful impact through intelligent advertising.”
Both companies stated that the collaboration reflects a shared focus on innovation, transparency, and sustainable growth within the evolving MENA advertising ecosystem.
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