Abu Dhabi, United Arab Emirates, Tuesday 23 December 2025 — During the BRIDGE Summit 2025 held in Abu Dhabi, iQIYI and the BRIDGE Alliance officially announced the establishment of a comprehensive strategic partnership. A Memorandum of Understanding (MoU) was signed by H.E. Dr. Jamal Mohammed Obaid Al Kaabi, Vice Chairman of the BRIDGE Alliance, and Xianghua Yang, President of iQIYI’s Movie & Overseas Business Group.
The signing was followed by in-depth discussions on future collaboration, marking a new chapter of structured cooperation between China’s leading online entertainment platform and one of the Middle East and North Africa’s most ambitious media hub initiatives.
The partnership is founded on a shared vision. The BRIDGE Alliance is dedicated to advancing inclusivity, diversity, and impact across the media, content, and entertainment sectors by fostering international cooperation and innovation. iQIYI, one of China’s most influential digital entertainment brands, brings extensive expertise in long-form content, technology R&D, and diversified business models. Together, the two organizations aim to integrate content and technology strengths with platform and hub capabilities to explore the future of media technology.
Under the MoU, collaboration will focus on:
- Joint IP Development and Operation
- Co-production and Global Distribution of Film and TV Content
- Virtual Production and VR Technology Applications
- Media Technology R&D and Industry Exchange
H.E. Dr. Jamal Mohammed Al Kaabi stated: “We welcome iQIYI as a partner of the BRIDGE Alliance. iQIYI’s leadership in content innovation and advanced technology integration makes it a natural collaborator as we build a globally connected media ecosystem.”
Xianghua Yang added: “This partnership represents a key step in expanding iQIYI’s international presence, particularly in strengthening ties with the MENA region. We look forward to delivering innovative entertainment experiences and contributing to the growth of the regional media technology ecosystem.”
The partnership aims to establish a benchmark for full-cycle collaboration from research and development through to real-world application, while enhancing cultural exchange and driving innovation through the power of media.
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