INSEAD has renewed its partnership with Houbara Communications, appointing the agency once again as its public relations partner in the UAE. The renewed mandate reflects INSEAD’s continued expansion and growing influence in the region following the establishment of its Middle East Campus in Abu Dhabi in 2017, in collaboration with the Abu Dhabi Department of Education and Knowledge (ADEK) and Abu Dhabi Global Market (ADGM).
As part of the engagement, Houbara Communications will lead INSEAD’s strategic communications and thought leadership initiatives in the UAE. The focus will be on shaping conversations around the future of business education, leadership, and innovation, particularly as artificial intelligence increasingly transforms global business environments.
Houbara’s appointment builds on its strong track record in education-focused communications. The agency has worked closely with academic institutions across the region to develop impactful narratives that engage a wide spectrum of audiences, including policymakers, academics, students, and industry leaders.
Loretta Ahmed, Founder & CEO of Houbara Communications, said: “We’re proud to deepen our relationship with INSEAD, a school that consistently sets the benchmark for global business education. As their retained agency, we are looking forward to helping them tell their story in a way that resonates across the region, driving meaningful conversations and showcasing their impact on leadership and innovation.”
Rachel Maguer, Executive Director of Communications at INSEAD, added: “Houbara’s deep regional insight and strategic communications expertise make them an ideal partner as we continue to expand INSEAD’s footprint and relevance in the UAE and beyond. We’re excited to work together to elevate our voice and engage with the region’s dynamic business community.”
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