IndeMinds, founded by Anjana Murali, has officially launched its operations in Dubai, United Arab Emirates. The new venture is positioned as an automation-first marketing agency designed to help global brands build scalable performance and growth strategies for the future.
Murali, a performance marketing professional with experience across global agency networks such as WPP and Dentsu, established IndeMinds to meet the growing demand for faster, more intelligent marketing partnerships in an increasingly technology-driven environment.
Unlike conventional agency models, IndeMinds is built around an automation-first framework, where technology and intelligent systems serve as the core operational infrastructure rather than an additional capability. This structure allows specialists to focus on developing scalable growth systems that help brands stay competitive and future-ready.
Commenting on the launch, Anjana Murali, Founder of IndeMinds, said, “IndeMinds was created in response to the transformation taking place across the performance marketing landscape. Channels, data and technology are now deeply interconnected, and clients expect partners with stronger and changing technical capabilities, augmented by automation.”
The agency offers a range of services including performance strategy and media management, AI and automation enablement, feed management, as well as website development and user experience (UX) solutions. Through these capabilities, IndeMinds aims to transform fragmented digital efforts into integrated and scalable performance-driven systems.
Murali added, “Our goal is to build an automation-first agency model, where intelligent systems support decision-making and operations so teams can focus on strategy, innovation and growth.”
She further stated, “Over time, our ambition is to establish IndeMinds as a trusted performance partner known for scalable growth frameworks, operational excellence, and a more effective way for agencies and clients to work together in the next era of performance.”
IndeMinds has already collaborated with clients across markets including the UAE, UK, US and India, working across industries such as retail, real estate, travel and B2B services.
The agency begins its journey with teams based in Dubai and Coimbatore, India, a rapidly growing Tier-2 technology hub that has attracted global companies such as Dentsu and Amazon.
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