Careem, the region’s leading “Everything App,” has named integrated strategic communications agency House of Comms as its agency of record in the UAE and Saudi Arabia, following a competitive multi-agency pitch.
Motivated by a shared ambition to elevate everyday experiences, House of Comms pursued the mandate with a goal to spotlight standout moments from one of the region’s most influential super apps.
Under this partnership, the agency will focus on amplifying Careem’s leadership narrative, showcasing its innovation, and delivering bold, culturally relevant PR that captures audience attention. The mission is to fuel Careem’s brand momentum with work that is authentic, impactful, and impossible to overlook.
Anoushka Talukdar, Head of PR at House of Comms, said, “Since it came into our lives more than thirteen years ago, Careem has shaped how we move, eat, shop, and get things done. This is truly a partnership based on a shared love for shaking things up, with local insight, heaps of creativity, and a digital approach to PR that puts the audience first. If it gets people talking, sharing, or screenshotting, that’s exactly what we set out to deliver.”
With a strategy rooted in regional insight, audience-first storytelling, and a dynamic press office, House of Comms aims to turn everyday Careem moments into attention-grabbing narratives that spark conversation and engagement.
Headquartered in the UAE with offices in Dubai, Riyadh, and Abu Dhabi, House of Comms continues to expand its client roster. This win follows recent additions such as Activision Blizzard and PlayStation, joining a diverse portfolio including NEXT, Joby Aviation, Volkswagen, dubizzle, Mubadala Energy, ADX, Cleveland Clinic Abu Dhabi, and Emirates Development Bank.
