Dubai, UAE – February 16, 2026: Golin MENA has been officially appointed as the UAE communications partner for Choithrams, one of the region’s leading retail and distribution brands, following a competitive pitch.
The agency will lead corporate and brand communications in the UAE, supporting Choithrams’ continued evolution across retail and distribution formats, driving expansion efforts, and amplifying key strategic business initiatives.
Stephen Worsley, Managing Director, Golin MENA, said: “Choithrams is a truly iconic name in the UAE’s retail landscape, built on decades of trust, quality and deep-rooted community connection. As the business continues to evolve—investing in innovation, customer experience, and future-focused growth—there is a compelling story of heritage and ambition to share. We are proud to partner with Choithrams to deliver strategic, insight-led communications that support its continued growth in the UAE.”
The appointment further strengthens Golin MENA’s growing corporate and consumer portfolio, reinforcing its position as a strategic communications partner for brands navigating transformation and expansion in the region.
