Freedom Music Middle East has named JunkSet PR & Publicity as its agency of record following a competitive pitch process.
Under this mandate, JunkSet will lead social media management and content production for Freedom Music Iraq, including strategy development, always-on content creation, and driving growth across key digital platforms.
The account will be executed in collaboration with The Gold Pound, which joins as a strategic partner. The agency will provide expertise in creative direction, cultural insights, and music-driven storytelling to ensure that Freedom Music’s content remains authentic and aligned with the region’s evolving music culture.
This partnership comes at a time when Freedom Music is rapidly expanding its footprint in Iraq’s growing music and entertainment ecosystem, strengthening its influence in the market.
Commenting on the account win, Ali Fathalla, Co-Founder and Managing Partner at JunkSet, said, “Being appointed agency of record for Freedom Music is a milestone moment for us. Freedom Music sits at the intersection of entertainment and culture, and that’s where JunkSet does its strongest work. Together with The Gold Pound’s deep music marketing expertise, we’re excited to build a social presence that is both culturally credible and strategically impactful.”
Carl Jreissati, Founder and Managing Director of The Gold Pound, added, “Freedom Music is a platform built on music, culture and discovery, and Iraq represents a hugely exciting market for that conversation. Our role is to ensure the brand’s storytelling is firmly rooted in music culture and artist-led insight, while delivering content that is both bold and modern. Partnering with JunkSet allows us to bring that specialist focus into a broader, high-impact social strategy.”
The appointment further enhances JunkSet’s growing portfolio within entertainment and culture-led brands, while also reinforcing The Gold Pound’s positioning as a key music marketing partner for brands operating at the intersection of culture and creativity.
Read more:
