Ford has announced two senior leadership appointments aimed at strengthening its operations across Saudi Arabia, the Levant, and North Africa, highlighting the company’s continued focus on growth in the Middle East and North Africa region.
As part of the leadership changes, Amith Shetty has been named Managing Director for Saudi Arabia, Levant and North Africa. In his expanded role, he will oversee Ford and Lincoln sales, aftersales operations, commercial vehicle growth, and regional market expansion efforts. He will also lead initiatives related to the establishment of Ford’s regional headquarters in Saudi Arabia while continuing to strengthen partnerships with distributors across the region.
Meanwhile, Hamzeh Al Shalan has been appointed Regional Aftersales Director for Saudi Arabia and North Africa. He will be responsible for guiding Ford’s aftersales strategy, including customer experience, service operations, and parts management across the region.
Ravi Ravichandran commented on the appointments, saying: “Saudi Arabia, the Levant and North Africa are central to Ford’s long-term growth in the region. Saudi Arabia is our largest market and strategic hub for expanding across the wider region. We’ve delivered three consecutive years of double-digit growth, and we’re focused on building on that momentum with the right products, strong after-sales support and the right leadership. Earlier this year, we launched the all-new Ford app in the Kingdom to deliver a more connected, convenient ownership experience, and are now expanding our Riyadh office to support our long-term plans.”
Ford stated that the appointments align with its broader strategy of strengthening customer trust and long-term loyalty through improved ownership experiences, enhanced aftersales support, and a diversified product portfolio.
Shetty brings over 15 years of automotive industry experience, including more than a decade with Ford across the Middle East and North Africa. Throughout his career, he has managed roles spanning finance, strategy, sales, and revenue management across India, North America, and the Middle East.
Al Shalan has been with Ford since 2014 and has played a key role in shaping the company’s aftersales operations within Saudi Arabia over the last decade.
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