Flyby has announced the appointment of Tomaso Rodriguez as Non-Executive Chairman of its Board, following his departure as CEO of talabat. The move reflects Flyby’s transition from early-stage growth to a phase focused on scaling operations, as it prepares for a Series A funding round and broader expansion across Europe and the Middle East.
Rodriguez brings significant experience in scaling businesses, having led talabat through a period of rapid growth, increasing its scale more than ninefold during his six-year tenure. His appointment signals Flyby’s readiness to accelerate its next stage of development.
Founded across Munich, Abu Dhabi, and Dubai, Flyby has built a unique digital out-of-home (DOOH) network integrated into last-mile delivery ecosystems. Its platform transforms delivery fleets into dynamic advertising channels, already attracting investment from major brands and agencies.
The company’s growing client base includes global brands such as L’Oréal, Red Bull, Tabasco, Motorola, and Western Union. Agency partners include Publicis and WPP, while delivery and logistics collaborations feature platforms such as noon, Careem, and Deliveroo.
“Two years in, the platform is live, revenue-generating, and ready for scale,” said Cheyenne Kamran, Co-Founder and CEO of Flyby.
Flyby has outlined a clear roadmap to deploy 10,000 smart advertising units by 2027, supported by its proprietary technology stack that integrates IoT-enabled hardware, rider-level data, and real-time engagement capabilities. Beyond advertising, the platform also contributes to urban enhancement initiatives and smart city programs, positioning it as a valuable solution for both municipalities and marketers.
In his role as Chairman, Rodriguez will focus on strengthening relationships with investors and partners while helping position Flyby at the intersection of advertising, mobility, and data innovation.
“Tomaso took Talabat from a regional platform to a $10 billion public company. His experience will be key as we enter our next phase, marking the start of our Series A and our expansion into multiple new markets,” said Kamran.
Rodriguez also commented on his plans for Flyby’s future, ahead of its Series A phase. “Every day, hundreds of thousands of delivery riders navigate our streets, a truly visible presence,” he said. “Flyby is the only company globally that has successfully turned delivery fleets into a live, high-tech media channel.”
The company is also targeting a longer-term expansion, with plans to scale its network to 50,000 units across the GCC and Europe over the next five years.
“We’re unlocking an entirely unexplored frontier for advertisers, allowing them to deliver dynamic, real-time messages in a way that simply hasn’t been possible until now,” Rodriguez said. The strategy aims to set a new benchmark for real-time mobility and media infrastructure across the GCC and Europe.
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