NEW YORK, May 14, 2026 — The One Club for Creativity announced the winners of its coveted 2026 One Show Pencil and Merit awards from 57 countries, including five Golds from agencies and brands in the Middle East & Africa.
Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2026 at The One Show 2026 gala awards ceremony in New York hosted by comedian and actor Leslie Jones, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
Accenture Song South Africa Cape Town led the way in the region with three Gold Pencils, all working with Accenture Song for “The Philipstown WireCar Grand Prix” on behalf of The Philipstown WireCar Foundation.
Other Gold winners in the region were Promise Johannesburg “Unwanted Sites” for AfriSam in The Indies, Print & Out of Home, and Synthesis Agency Tashkent with Khabi Media Tashkent “Weight of Pain” for National Agency for Social Protection in Moving Image Craft & Production, Cinematography – Single.
Agencies, studios, and brands in Middle East & Africa were awarded five Gold Pencils, seven Silver, 12 Bronze, and 41 Merits this year.
The One Show 2026 Pencil winners from the region, by country, are as follows.
Kazakhstan
Silver Pencil
- GForce Grey Almaty “Saltanat Light” for Citix in Creative Use of AI, Creative Use of Data
South Africa
Gold Pencil
- Accenture Song South Africa Cape Town with Accenture Song “The Philipstown WireCar Grand Prix” for he Philipstown WireCar Foundation in Gaming, Gaming for Good
- Accenture Song South Africa Cape Town with Accenture Song, and Accenture Song Content CGI Studio Hamburg Hamburg “The Philipstown WireCar Grand Prix” for The Philipstown WireCar Foundation in Branded Entertainment, Branded Entertainment for Good
- Accenture Song South Africa Cape Town with Accenture Song, and Accenture Song Content CGI Studio Hamburg Hamburg “The Philipstown WireCar Grand Prix” for The Philipstown WireCar Foundation in Integrated/Omnichannel, Integrated/Omnichannel Campaigns for Good
- Promise Johannesburg “Unwanted Sites” for AfriSam in The Indies, Print & Out of Home
Silver
- Accenture Song South Africa Cape Town with Accenture Song, and Accenture Song Content CGI Studio Hamburg Hamburg “The Philipstown WireCar Grand Prix” for The Philipstown WireCar Foundation in Integrated / Omnichannel, Craft – Use of Technology
- Accenture Song South Africa Cape Town with Accenture Song, Accenture Song Content CGI Studio Hamburg Hamburg and Giant Films Cape Town “The Philipstown WireCar Grand Prix” for The Philipstown WireCar Foundation in Creative Use of Data, Data for Good
- VML South Africa Johannesburg “Mntana Ka Gogo” for Vaseline in Social Media, Social Post – Single
Bronze
- Accenture Song South Africa Cape Town with Accenture Song Content CGI Studio Hamburg Hamburg and Accenture Song “The Philipstown WireCar Grand Prix” for The Philipstown WireCar Foundation in Creative Use of Technology, Technology as a Creative Tool
- Accenture Song South Africa Cape Town with Accenture Song, Accenture Song Content CGI Studio Hamburg Hamburg and Giant Films Cape Town “The Philipstown WireCar Grand Prix” for The Philipstown WireCar Foundation in Branded Entertainment, Craft – Use of Technology
- Joe Public Sandton “Street Nipples” for Breast Cancer UK in Out of Home, Out of Home for Good
- Joe Public Sandton “Street Nipples” for Breast Cancer UK in Public Relations,Public Relations for Good
- Joe Public Sandton “Easy To Get” for Nedbank in Radio & Audio-First, Craft – Writing – Series
- Promise Johannesburg “Unwanted Sites” for AfriSam in The Indies, Direct Marketing
- Promise Johannesburg “Unwanted Sites” for AfriSam in The Indies, Campaigns for Good
- TBWA\ Hunt Lascaris Johannesburg with Post Modern and Darling Films Sandton “Save Our Stay (SOS)” for City Lodge Hotels in Creative Effectiveness, Creative Effectiveness – Tourism/Travel/Transportation
Turkey
Silver
- CarrefourSA Istanbul with TBWA\Istanbul “Ghost Town for CarrefourSA in Design in Advertising, Out of Home – Brand Installations & Environments
Bronze
- CarrefourSA Istanbul with TBWA\Istanbul “Ghost Town for CarrefourSA in Design in Advertising, Brand Installations
United Arab Emirates
Silver
- Impact BBDO Dubai with Shiny Toy Guns Karachi and Karma Kollective Karachi “Child Wedding Cards” for UN Women in Creative Effectiveness, Creative Effectiveness – Non-Profit Organizations/Charities/
Education/Government
Bronze
- Leo UAE Dubai “Taste The Familiar” for McDonald’s in Design in Advertising, Craft – Photography
- Memac Ogilvy UAE Dubai with WPP Media Essencemediacom Dubai and Melt Studio Dubai “IKEA Phone Sleep Collection” for Al-Futtaim IKEA in Health & Wellness, Online & Mobile
- Saatchi & Saatchi UAE Dubai with Zenith Middle East Dubai and Prodigious Middle East Dubai “Ruby Blooms” for NANA in Health & Wellness, Community-Driven Campaigns
Uzbekistan
Gold
- Synthesis Agency Tashkent with Khabi Media Tashkent “Weight of Pain” for National Agency for Social Protection in Moving Image Craft & Production, Cinematography – Single
Sliver
- Synthesis Agency Tashkent with Khabi Media Tashkent “Weight of Pain” for National Agency for Social Protection in Moving Image Craft & Production, Direction – Single
Globally, Ogilvy Singapore led the world in Gold Pencil wins with nine, all for “Vaseline Verified” on behalf of Vaseline, working with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York.
Three agencies — LePub México México City, Rethink Toronto, and Uncommon Creative Studio London — had seven 2026 One Show Gold Pencils each, followed by McCann Paris and Omnicom Chicago with six each, Apple Cupertino and VML New York with five each, and Publicis Conseil Paris and Serviceplan Germany Munich with four each.
A showcase of all 2026 One Show Pencil and Merits winners can be viewed here.
Entries were received from 69 countries this year. The esteemed 2026 One Show global jury awarded agencies, studios, brands, production companies, and designers in 57 countries with 132 Gold Pencils, 162 Silvers, 296 Bronze, and 747 Merits.
The One Show 2025 Global Creative Rankings will be announced on May 18, 2026.
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