Domino’s Pizza has named global marketing agency Crowd as its social media agency of record across the UAE, Bahrain, and Qatar. The brand operates in the region under the Alamar Foods Company portfolio and is continuing to strengthen its presence in key GCC markets.
Through this partnership, Crowd will collaborate with Alamar Foods to enhance Domino’s local relevance using tailored social media strategies designed for each market.
The win marks a major milestone for the agency as it takes charge of the social presence of one of the world’s most recognisable pizza brands.
“We are incredibly proud to welcome Domino’s Pizza to the Crowd family,” said Rochel Defiño, Account Manager – Social at Crowd. “Managing a brand with such a rich heritage and a bold future is an exciting challenge. Our team is ready to bring a fresh, data-driven approach to their social presence, ensuring we engage fans in meaningful ways across the UAE, Qatar, and Bahrain.”
Crowd will oversee the full social media ecosystem, including content planning, community management, and on-ground event coverage. The agency will also focus on localisation and cultural relevance to ensure Domino’s global brand identity connects strongly with regional audiences.
The collaboration aims to go beyond routine social updates by prioritising storytelling and community-first engagement, helping Domino’s remain a top choice for pizza lovers in a competitive digital landscape.
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