Dina Saadieh has joined Havas as Media Director, where she will spearhead media planning and strategic initiatives for Emirates across key markets.
In her new role, Saadieh will be responsible for leading integrated media strategy for Emirates Airline across the GMEI region, while also contributing to global media planning efforts for Emirates Group brands. Sharing the update, she said, “Excited to have joined Havas as Media Director on Emirates.” She further noted that she is now “leading media planning across Emirates Airline for GMEI region and Emirates Group brands globally, driving integrated strategy at scale.”
Saadieh brings extensive experience in media and communications, having worked with leading global networks and prominent brands. Before joining Havas, she served as Media Director at WPP Media, where she managed key international accounts.
Earlier in her career, she spent several years at Publicis Media, overseeing major clients such as McDonald’s GCC and Beiersdorf MENA, where she drove regional media strategies focused on performance and growth.
She also held roles at OMD UAE, working on brands including NIVEA, Eucerin, and Labello, and at GTB, where she managed media responsibilities for Ford Motor Company and Lincoln.
Her appointment highlights Havas’ continued investment in strengthening leadership across major global accounts, particularly within the aviation sector and integrated media mandates.
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