Ideas, Vision & Expertise
Leader Conversations
A collection of brief yet powerful interviews with executives, creators, and innovators influencing the region’s evolving digital ecosystem.
Cemre Akkaya: Replacing Global Playbooks with Human Truths
With over 15 years of experience across six countries, Cemre Akkaya has built her career...
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Nicolas Geahchan: Keeping the Heart in Advertising
Nicolas Geahchan has spent over twenty-five years working in global agencies across the EMEA region....
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Moataz El-Zeidy: Balancing Data, Culture, and Creative Craft
Moataz M. El-Zeidy doesn’t see data and creativity as rivals; to him, they are "best...
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Baris Kocdur: Why the Future of Home is Human
In the race to build the ultimate "super-app," it is easy to forget that...
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Bappaditya Banerjee: Building Tech With Purpose
In a region where retail is evolving at breakneck speed, Bappaditya Banerjee, Director of Technology...
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Mazen Mroueh: Building Retail’s New Operating System
We used to think of "shopping online" and "going to the store" as two different...
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Sajini Jacob: The Next Evolution Of Digital Finance In The Middle East
In the often volatile world of cryptocurrency, many marketers still rely on hype cycles and...
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Rahul Chandra: From Functional Fixing To Curated Living
In the Middle East, the concept of "home" is being rewritten. It is no longer...
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Ulyana Vilkina: Mastering The “Mosaic” Of The UAE Retail Market
It is easy to assume that a resume stamped with global giants like Unilever and...
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Abdelnabi Alaeddine: Beyond Algorithms—Retail, Gaming, And Human Ingenuity
There’s a misconception that data stifles creativity, but Abdelnabi Alaeddine believes the opposite should be...
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