Expert Opinions, Fresh Perspectives, and Thought-Provoking Insights

Guest Column

Guest Column features invited writers, industry leaders, and subject-matter experts who share their views on current events, trends, and emerging issues. Their perspectives offer readers deeper context, diverse opinions, and meaningful analysis across the news landscape.

The Long Game of Brand Relevance in the Middle East
Guest Column

The Long Game of Brand Relevance in the Middle East

Jotun’s long-standing presence in the UAE and its 2026 Colour Design Collection underline the value...
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Top AdTech Trends in the Middle East Brands Must Know in 2026
Guest Column

Top AdTech Trends in the Middle East Brands Must Know in 2026

The Middle East has become one of the fastest-growing digital advertising regions in the world....
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Gaming Livestreaming In The MENA: The New Frontier For Brand Engagement
Guest Column

Gaming Livestreaming In The MENA: The New Frontier For Brand Engagement

Vineeta Gogia Vijan, Senior Director at Smartifai & Videx, shares her thoughts on Smartifai’s live-streaming...
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