Carla Hage has joined OMD MENA as Senior Media Planner, where she will support the Qiddiya account—one of Saudi Arabia’s major entertainment and cultural initiatives.
She transitions into the role after more than four years with Omnicom Media Group in the region. Most recently, Hage worked as a Senior Media Planning Executive, leading digital media planning and execution for Nissan United across the Middle East and Saudi Arabia. Her responsibilities included managing client relationships, optimising campaigns, overseeing budgets, analysing performance, and collaborating with cross-functional agency teams.
Earlier in her career, she served as a Media Planning Executive, developing online media plans and handling reporting, invoicing, and performance tracking across GCC markets. She also gained early professional experience through internships in audit, finance, and social media, building a strong foundation across analytics, business, and communications.
In her new position at OMD MENA, Hage will focus on shaping media strategy and planning for Qiddiya, supporting campaigns that align with Saudi Arabia’s expanding entertainment and cultural sector.
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