Brazen MENA has introduced a new purpose-led initiative called UNITE, aimed at supporting independent businesses across the UAE with practical communications support and guidance.
The programme has been launched in response to the challenges many small and independent businesses are currently facing, with the agency acknowledging that such enterprises are often the most impacted during uncertain times.
“As an independent business that has been here for 11 years, we understand the pressure. We believe in coming together, and we want to help others by offering our expertise. UNITE is our way of doing something practical and real to support the independent business community here, which we’re proud to be part of.” said Louise Jacobson, Managing Partner, Brazen MENA.
Through the UNITE initiative, eligible businesses can apply to receive either a complimentary PR campaign or personalised one-on-one leadership coaching sessions.
The PR support is designed to enhance brand visibility, build credibility, and connect businesses with the right audiences. Meanwhile, the leadership coaching sessions—led by Jacobson, who brings over 25 years of experience in communications—are tailored to address individual business needs, from navigating challenges to improving decision-making and communication strategies.
In addition to these offerings, the agency has also introduced a free downloadable guide to help businesses manage their own PR and communications more effectively.
The initiative ultimately aims to empower independent businesses by equipping them with the tools and expertise needed to strengthen their presence and grow sustainably. Interested applicants can participate by submitting a brief email outlining their business, entrepreneurial journey, and specific areas where support is required.
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