Ateliier De Soul has named Shakespeare Communications as its public relations partner to strengthen brand visibility and communicate its distinctive approach to contemporary men’s fashion across the UAE.
Founded by Biivesh Vamadev, the brand focuses on bespoke and made-to-measure tailoring, offering personalised suits, tuxedos, and statement pieces. Ateliier De Soul has built its identity around blending traditional craftsmanship with modern design influences, catering to men seeking refined and expressive style.
Through this partnership, Shakespeare Communications will work on amplifying the brand’s positioning in the UAE market. The agency will lead strategic communications, brand storytelling, and profile-building initiatives to enhance awareness of both the brand and its founder, while highlighting its unique take on modern tailoring.
“Ateliier De Soul was built on the belief that tailoring should feel personal, refined and expressive,” said Vamadev. “As the brand continues to grow, we are pleased to be partnering with Shakespeare Communications to help us articulate that vision and build greater visibility for Ateliier De Soul in the market.”
Sharing her perspective, Ananda Shakespeare, Founder and CEO of Shakespeare Communications, said, “Ateliier De Soul is a brand with a very clear identity. There is real craft at the heart of it, but also a strong sense of style, individuality and modern luxury.”
“It goes beyond traditional tailoring and speaks to a client who wants something more personal, more distinctive and more expressive. We are delighted to be working with Biivesh and the team, and look forward to helping tell that story more widely,” she added.
The collaboration also reflects Shakespeare Communications’ continued expansion in the lifestyle and luxury segment, particularly with founder-led brands in the UAE.
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