AppsFlyer has announced the appointment of Alexia Nakad as General Manager for EMEA West, a newly established leadership role aimed at strengthening the company’s presence across Western Europe and the Middle East.
In her new position, Nakad will be responsible for driving regional growth and strategic expansion, while supporting the company’s push toward omnichannel marketing capabilities and enhanced data collaboration across the region.
Commenting on the appointment, Alex Grach said, “Alexia is a globally recognised leader with an outstanding track record of building and scaling high-performing organisations across multiple regions.”
Grach added, “Her deep expertise in data-driven marketing, commercialisation, and strategic partnerships – combined with her experience operating at scale in complex, multi-market environments – makes her uniquely positioned to lead EMEA West and accelerate our omni-channel and data collaboration ambitions.”
The leadership addition marks another step in AppsFlyer’s strategy to evolve as a modern marketing cloud platform, enabling brands to integrate measurement, data collaboration, and campaign activation across an increasingly complex digital landscape.
Originally from Australia and based in London for the past eight years, Nakad brings over 18 years of experience spanning growth strategy, international market expansion, and partnership development across EMEA, APAC, and LATAM.
Prior to joining AppsFlyer, Nakad held senior roles at LiveRamp and Acxiom. During her tenure, she successfully launched and expanded operations across more than 30 markets, managed regional transformations following acquisitions, and secured strategic partnerships with global brands such as TikTok, Coca-Cola, Disney and L’Oréal.
She also played a key role in establishing a major strategic partnership with Majid Al Futtaim, strengthening LiveRamp’s footprint across the Middle East.
Nakad brings strong expertise in data commercialisation, omnichannel measurement, go-to-market strategy and operational transformation, along with a proven ability to build long-term partnerships and deliver sustainable business growth.
Sharing her perspective on the new role, Nakad said, “I’m thrilled to join AppsFlyer as GM for EMEA West at such a pivotal and strategic moment for the company. AppsFlyer has built an exceptional foundation and plays a critical role for customers, partners, and the broader ecosystem.”
She added, “Our focus now is to accelerate strategic growth, drive innovation, and most importantly, deliver even greater value to our clients and partners across Western Europe and the Middle East. I’m excited to help lead the next chapter of AppsFlyer’s journey.”
With this appointment, AppsFlyer further strengthens its leadership structure as it works to bridge gaps across measurement, deep linking, data collaboration and AI-powered marketing workflows, helping brands build more unified, measurable and scalable marketing strategies across channels.
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