Alsayegh Worldwide has announced the appointment of Darine Elkaissi as Executive Vice President, further strengthening the company’s leadership team with a seasoned marketing and communications executive bringing over 20 years of regional industry experience.
Prior to joining Alsayegh Worldwide, Elkaissi served as Regional General Manager at Museum Studio. She also previously held the position of Managing Director at GroupM MENA, where she contributed to business growth, strategic partnerships, and media transformation initiatives across the region.
Over the course of her career, Elkaissi has held senior leadership roles with several prominent organizations, including VMLY&R, Asharq News, Genesis Middle East, JWT, IMPACT BBDO, and BBDO Worldwide. Her experience spans strategic communications, integrated marketing, business development, client leadership, and regional market expansion across Saudi Arabia and the UAE.
Throughout her professional journey, Elkaissi has managed major campaigns and strategic initiatives for leading brands including STC, Zain, Carrefour, Riyadh Bank, Henkel, and Tiffany & Co..
During her tenure at Asharq News الشرق, she led audience engagement and marketing initiatives aimed at strengthening the platform’s regional positioning. At WPP agencies including VMLY&R and JWT, she played a key role in driving integrated campaigns, account leadership, and regional business growth strategies.
Her appointment at Alsayegh Worldwide highlights the company’s continued investment in experienced leadership as it expands its integrated marketing, branding, and communications capabilities across the MENA region.
