ALDO, part of Apparel Group, has unveiled its Ramadan 2026 collection through a new campaign titled Every Look Tells a Story. The initiative highlights self-expression, connection, and shared experiences during the Holy Month.
Building on ALDO’s global platform Try Every Thing, introduced in September 2025, the campaign focuses on confidence and community. The launch film opens with friends preparing at home for evening festivities, capturing moments of experimentation with personal style. As the narrative shifts to the city at night, the film reflects the vibrancy and togetherness of Ramadan, concluding with a Suhoor gathering that emphasizes warmth and meaningful connections.
“Every Look Tells A Story pays tribute to our communities across the region, and we’re honoured to celebrate this meaningful moment with a collection inspired by the beauty of the season and the spirit of giving,” said Fahmy.
The campaign was shot in Dubai and directed by Edward James Lee, with photography by Tom Sloan and Hector Ferreno, and styling by Laura Jane Brown. The Ramadan collection is available online and in stores across the Middle East and Asia, with ALDO operating in over 261 locations.
Campaign link – https://www.instagram.com/reel/DT5XCs3DvgU/?utm_source=ig_web_copy_link
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