AdsAdvisor, the all-in-one marketing platform backed by MY.GAMES, has officially expanded into the MENA region, marking a significant milestone in its global growth journey. With this launch, the company brings its integrated, data-driven solution to fast-growing mobile sectors including gaming, fintech, lifestyle, and health & fitness.
The MENA mobile ecosystem is undergoing rapid evolution—driven by surging in-app revenues, a broader gaming user base, and increased demand for transparent and efficient user acquisition. However, marketers across the region continue to grapple with challenges such as fragmented data, limited iOS insights, escalating creative development costs, and manual optimization processes. AdsAdvisor aims to streamline these complexities by offering a single platform that unifies analytics, forecasting, creative workflows, and automated UA management.
“Teams in the MENA region are scaling fast, but they often lack a single source of truth for marketing, financials, and creatives,” said Eugene Chernysh, Chief Operating Officer at AdsAdvisor. “AdsAdvisor is built on years of real experience managing dozens of top-performing mobile products with a combined annual spend of over $100 million. We’re bringing this expertise to MENA to help businesses accelerate growth, improve efficiency, and compete globally.”
Among its key capabilities, the platform includes AdsRobot — an automated testing engine designed to run Meta creative experiments and provide early performance learnings.
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