adidas has announced the elevation of Sartaj Kadian to the position of Director – Digital Marketing, marking a significant step in his journey with the brand.
Kadian shared the news via LinkedIn, stating, “Grateful and excited to share that I’m starting a new position as Director Digital Marketing at adidas ! Looking forward to serving the best of brand to our consumers in the region.”
Having spent over five years with adidas, Kadian has played a key role in shaping the brand’s digital and performance marketing strategies. In his most recent role as Senior Manager – Performance Marketing, he led initiatives across the MENA and CIS regions, driving growth and optimisation.
During his tenure, he also served as Manager – Brand and Performance Marketing, contributing to integrated campaigns that combined brand building with performance-driven outcomes.
Before joining adidas, Kadian worked with Landmark Group as Manager – Digital Marketing, CRM and Analytics, where he focused on omnichannel strategies and enhancing customer engagement.
Earlier in his career, he held roles at McKinsey & Company as a Senior Analytics Analyst and at Mu Sigma as a Data Scientist, building a strong foundation in analytics and data-driven decision-making.
This promotion reflects adidas’ continued focus on strengthening its digital marketing leadership and driving consumer engagement across key markets.
Read more: HUMAIN Appoints Abeer Al Qadi as Chief Marketing Officer
